Is it possible to improve SMS resellers’ operations?

Are you bored of receiving tones of SMS messages every day? Is your cell phone full of worthless SMS messages from banks, hospitals, insurance companies, restaurants, cinemas, shops? Are you afraid of giving your contact details when you do shopping in a store? You are definitely not alone.

People are bored to be felicitated by the companies for their birthdays before their parents do that. They simply do not want to have that much warm and close relationship with some companies and brands. Sometimes they even receive SMS messages from companies that they haven’t heard their names before! It’s the age of information and communication invasion.

When companies get agreements with bulk SMS resellers, they don’t take into account their customers’ opinions. They don’t separate their loyal customers from the ordinary ones. Surely SMS resellers are not the guilty ones. Companies buy bulk SMS messages from resellers SMS to promote their products and brands or simply to remind themselves. But they are not aware that they lose some customers’ sympathy and respect. Sometimes customers prefer chilly relationships with the brands.

In this point, traditional marketing appears in the scene again. As SMS resellers use online technologies to send SMS messages, they are not able to measure clients’ reactions and deliver right feedback to the companies that hired them. They can only provide reports that show if their SMS messages reached to the recipients or not.

A new and innovative technology can be developed to improve bulk SMS resellers’ operations? Can they provide useful information to the companies? For example, is it possible to invent a technology that enables the end customers leaving the message chains like e-mail groups? In this way, companies can reduce their communication costs and their customers can save their important time. There is not any sign of such development in the market but SMS resellers can take it into account to gain a competitive advantage over their competitors.